Canada Post Address Verification is a process that checks an address against the postal service’s official addressed database. This helps reduce undeliverable mails, which can be expensive to businesses, especially if they’re personalizing and sending direct mails.
When an address is verified, it is compared to the postal code and other address data of the recipient. This is done to ensure that the address is accurate and complete, as well as to look for possible errors like missing or incorrect unit numbers, spelling mistakes, or formatting issues. If the address is found on the list, the postal carrier will attempt to verify it further during the delivery process. This can include contacting the recipient, consulting with other resources, or reaching out to neighbors.
If an address is not found on the list, it is marked as undeliverable and will not be delivered to the recipient. This can be costly for businesses because it means lost revenue from a missed sale or return on investment on a campaign. It also affects customer satisfaction and business image.
This is why it’s important for businesses to use an canada post address verification tool to check their addresses before deciding to send out any mailers or merchandise orders. This will help them avoid unnecessary expenses and save on time and money for wasted shipping fees, as well as improve customer satisfaction and loyalty. By incorporating an canada post address validation feature on their website landing pages, online store checkouts, and email forms, businesses can easily improve the UX of their websites and boost conversions.
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